On November 28, a Wuliangye tasting event was held in the Lion City. The tasting was presented by Singapore China Baijiu Pte Ltd and Six Star International Club, inviting local baijiu lovers to taste the unique charm of Sichuan’s strong flavor baijiu.

While the guests were enjoying the visual feast, Singapore China Baijiu Pte Ltd also provided a feast for their tastebuds. Wuliangye Night was held for the first time in Singapore nightclubs. Entering the nightclub channel is a reflection of the revitalization strategy of baijiu, displaying Chinese baijiu culture and adding a unique charm to traditional liquor.

“The trend is to make baijiu more youthful and fashionable. Many young people in Singapore have never tasted baijiu and are uncomfortable with the taste of baijiu. Nowadays, nighttime consumption has become a popular way of life for young people, and the segment is growing rapidly.

In February 2018, Singapore China Baijiu Pte Ltd held its first Baijiu cocktail competition and developed a number of “Baijiu cocktails” that were highly acclaimed by young people, extending Wuliangye’s reach in Singapore and helping to showcase Wuliangye’s fashionable and international image, allowing more young people and foreigners to fall in love with Wuliangye and Chinese baijiu.