The annual Singapore Sundown Marathon took place as planned on June 1 evening, with the three high-end baijiu brands Kweichow Moutai, Wuliangye, and Guojiao 1573 once again providing support and actively engaging in the sports event to express the concept of healthy consumption to consumers.

China Baijiu Marathon runners from all over the world, of various races, skin colors, and ages, gathered in the Lion City to enjoy the passion of sports while also taking in the beautiful scenery along the Lion City.

By supporting this marathon, Chinese baijiu resurfaced in the public eye with a “relaxed and healthy” image, sharing the excitement of this healthy event with all the runners and bringing baijiu closer to the new generation of local youth. At the same time, we hope that through collaboration between Chinese baijiu brands and sporting events, we can create a communication platform in the Lion City using baijiu as a medium.