Luzhou Laojiao, the Australian Open’s global partner, brings the original Chinese elements to Melbourne once more. Because the Australian Open falls during the Chinese New Year this year, Luzhou Laojiao’s marketing has been upgraded yet again, allowing thousands of fans and international players to experience the Chinese New Year at the Australian Open and experience the collision of cultures!

The first day of the tournament was full of excitement, especially the tennis superstar Federer’s match.

The seven-day Australian Open viewing tour included a trip to a tourist attraction in between matches to experience the unmissable Australian hot air balloon flight as well as the unique Australian customs and traditions.

There is no doubt that Luzhou Laojiao has become the most dazzling and representative Chinese brand at the Australian Open, and this “Taste Chinese New Year at the Australian Open” event will undoubtedly cause a new round of climax at Melbourne Park, and we expect both parties to bring more shining moments around the world.