The 2022 Chinese New Year Moutai Gala Dinner, hosted by China Moutai distributor Singapore China Baijiu Pte Ltd, began at the JW Marriott Hotel on the premise of strictly adhering to the government’s epidemic prevention and control policies.

The dinner party staff explained the traditional brewing process of Moutai as well as its long history to the guests.

At the same time, it depicts the evolution of Moutai liquor culture in Singapore market. Allow guests to gain a better understanding of Moutai and its humanistic wisdom and natural essence.

Many guests were invited to this conference dinner, including Mr. Zeng Shisheng, former Minister of Education of Singapore, Senior Minister of State, Mr. Xiao Jianghua, Director of Singapore China Cultural Center, Director of China Tourism Office in Singapore, former Member of Parliament of Singapore, Deputy Director of CAO (Singapore) Dr. Wang Jiayuan, president and chief independent director, Ms. Lin Yuli, president of China Culture Promotion Association, and many other presidents of chambers of commerce and industry elites.

Mr. Zeng Shisheng, Mr. Xiao Jianghua, Dr. Wang Jiayuan and Mr. Yun Weilong were invited to give speeches and send sincere New Year wishes.

A tasting explanation was specially prepared at the scene, leading the guests to taste Moutai, watch the color, smell the fragrance, taste it and taste the aftertaste of it.

The unique brewing process and the inherited ancient ingenuity make this cup a long aftertaste.

A lion dance performance was specially prepared at the scene. The sound of gongs and drums was loud and powerful, and the two lions danced with great vigour, driving the audience to rejoice and adding a strong Chinese New Year atmosphere to the dinner.

The guests present were in an orderly manner and exchanged Chinese New Year wishes. The Moutai cultural promotion video was played on the spot, sharing the active performance of Moutai in overseas markets, so that the guests could perceive the cultural connotation of the Moutai brand.