JianNanChun

Introduction of JianNanChun

Jiannanchun is a type of strong aroma Baijiu (Chinese white liquor), produced in Jiannan Street, Mianzhu City, Sichuan Province, China. Its origins can be traced back to the Tang Dynasty. Among the three famous Chinese liquors known as “Maotai, Wu Liangye, Jiannanchun,” the “Jiannan” refers to Jiannanchun. The bottle is adorned with a lotus pattern, symbolizing nobility and elegance.

Origin and Distillation:

Jiannanchun Baijiu is a renowned Chinese liquor both domestically and internationally, produced by Jiannanchun Distillery in Mianzhu City, Sichuan Province, China. With a long history of production dating back to the Ming Dynasty, Jiannanchun selects high-quality sorghum, wheat, rice, and unique geographical and climatic conditions, resulting in its distinctive flavor and mellow taste. Its production process, handed down for centuries, is renowned for its exquisite craftsmanship and strict procedures. From ingredient selection to fermentation, distillation, and aging, every step is meticulously crafted and strictly controlled, ensuring stable quality and excellent taste. Its aged liquor, in particular, undergoes prolonged aging, enhancing its richness and aroma.

Alcohol Content and Flavor Profile:

Jiannanchun Baijiu is famous for its unique alcohol content and rich flavor profile. With an alcohol content of 52%, this liquor presents a rich and complex flavor profile when tasted. Upon pouring, it exhibits a clear and transparent appearance with a tempting amber gloss. Swirling in the glass leaves a long-lasting film, showcasing its richness. When tasted, Jiannanchun reveals a rich and full-bodied flavor with pronounced cereal aromas, subtle fruitiness, and floral notes. It offers a soft and mellow sensation on the palate, gradually unfolding layers of complexity and depth. Its lingering aftertaste leaves a delightful impression.

History and Cultural Significance:

Jiannanchun Baijiu carries profound historical and cultural significance. During the Tang Dynasty, liquor was referred to as “chun” and became synonymous with spring in the Tang vernacular, seen in phrases like “chun cup” and “chun platform.” The term “burning chun” could be understood throughout history as “smoking and heating,” “direct heating” (Tang and Song), or “distillation” (Yuan and later). The emergence of Jiannanchun enriched the region with fragrant aromas and intoxicating liquor, earning it the pleasant name of Jiannanchun. Legend has it that the poet Li Bai, to taste this exquisite liquor, once sold his fur coat for it, leaving behind the famous saying “selling a fur coat to buy wine.” The Northern Song Dynasty literatus Su Shi also praised this honey-like liquor endlessly. During the Tang Dynasty, the “Old Book of Tang” records Jiannanchun as a court imperial liquor, establishing its historical status as the “national liquor of the Great Tang.” To this day, Jiannanchun remains the only surviving liquor from the Tang Dynasty, steeped in the fragrant aroma of wine, becoming a precious heritage of Chinese liquor culture.

Jiannanchun is renowned worldwide for its long history, profound cultural heritage, and exquisite brewing craftsmanship. It is often used for state banquets, business entertainments, and gift-giving, symbolizing a part of Chinese culture.

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